

HISTORY OF BOSTON ROCK & ROLL: CHAPTER 8
BOSTON 400 ::: BOSTON BABYLON ::: BOSTON FOR THE RECORD :::
The period between 1960 and 1962 has always been frowned upon as a quiet period for rock 'n roll.
Soul was making a major impact on underground music. In the wake of the payola trials, it was questionable whether rock 'n roll would even survive.Teen idols and schlock rock were still dominating the charts, but a rebellion against this kind of music was beginning to grow. Instrumentals, for example, leaped in popularity, exemplified by such bands as The Ventures and The Tornados (Telestar).
In Boston, WCOP AM was the top rock station. The North Shore and South Shore clubs flourished - The Ebb Tide and The Surf, respectively. The Combat Zone hadn't discovered strippers yet, but was thriving on bands that forced themselves to play 8 sets per night!
Finding gigs was still difficult. A couple of gigs a month meant that you were on par for the course. If you were already popular, you could pick up gigs at colleges or at local marinas and yacht clubs.
WCOP-AM disc jockey Ken Carter hosted a series of Battles of the Bands which were sponsored by Pepsi-Cola in Porter Square, Cambridge.
In late 1962, The Frog opened its doors in Kenmore Square, often showcasing local acts. You know the Frog today as that other animal, The Rat.
No major story highlighted the period, but several locals hit the national charts, and, many Boston area natives made great contributions.
Boston boy Don Costa penned the 1960 hit Never on Sunday and recorded an instrumental orchestrated version with his own Don Costa Orchestra. It made the charts for 8 weeks, peaking at #13 in July of 1960. The Chordettes then put out their own version, with lyrics, and took the song back onto the charts for 11 weeks, reaching #19 in 1961. Don Costa then re-released his version and drove it to #37 in 1961.
Freddy Cannon was still burning up the charts. Released were: Freddy Cannon's Favorites, 1961, and Happy Shades of Blue, 1962. Cannon was still touring with the Dick Clark Revue around the states.
In a chain of nationally released album compilations were several songs individually sponsored by nationally known disc jockeys. The Cruisin' Series in 1961 chose our own Arnie "Woo Woo" Ginsburg to be highlighted. Featured were Chuck Berry's Nadine and Arnie's notorious Adventure Car Hop advertisement spot.
The Adventure Car Hop was a drive-in restaurant on Route 1 in Saugus. If you pulled up and told them Arnie Ginsburg sent you, you would receive a 2-for-1 deal on your order or 2 Ginsburgers. All the food wits served on 45 rpm records.
A prominent disc jockey recalls the food as disgusting. He was an aficionado of fried clams and would frequently go to Adventure where he ordered them, announcing Arnie sent him. "The grease would be dripping off the records and it was rude. I'm a big eater and I couldn't even finish my order.
"I'd take home the records and wash them with dishwashing liquid. It works great! That's how I learned that method of cleaning - and I use it on all of my records now." Upon hearing this story, another patron recalled, "Oh, yeah! The food was absolutely terrible, Why do you think they went under?"
COMING NEXT: The Cambridge Folk Scene, The Rockin' Ramrods, The Beatles at the Madison.
This article originally appeared in The Beat on May 12, 1985
(c) Charles William White III

